The Brief:
BIENALSUR is a multipolar contemporary art biennial working as a network of associative collaboration between museums, cultural centers, and universities around the globe, stemming from the South of the South as an exercise of indiscipline. Because it develops a horizontal network, BIENALSUR links artists, curators, and diverse social groups of different origins and trajectories on an equal footing; thus, building new circuits of exchange that only take place within the framework of this project.
The Objectives:
Awareness, Educate, Footfall
The Challenges:
Low awareness about contemporary Arts in Saudi Arabia.
No interest from the mass public in arts and museums.
Achieving big number of visitors in very short schedule.
The Solution:
A disruptive campaign across all the media (OOH, Social Media & Applications) using the icons of Bienalsur as a device to tease the audience about a new artistic event is happening in riyadh
TEASER PHASE
REVEALER PHASE
THE RESULTS:
Number of impressions: 39,036,708
Number of interactions: 3,217,498
Number of website clicks: 244,431
Number of views: 7,238,958
Number of visitors: 18,384
